SEO (Search Engine Optimization) involves optimizing web pages and content so they rank higher in search engine results pages (SERPs). It includes on-page factors like keyword usage, site structure, and content quality, as well as off-page factors like backlinks and social signals.

SEO (Search Engine Optimization) is the process of optimizing your website to rank organically in search engines, whereas SEM (Search Engine Marketing) involves paid advertising campaigns, like Google Ads, to appear on search engine results pages.